Learfield, the multimedia rights partner and NIL roster facilitator of dozens for schools, released today its annual NIL report, which includes a jarring figure: It did $300 million in athlete sponsorship NIL this past year, more than doubling last year’s total.

Ross Dellenger@RossDellenger

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Learfield, the multimedia rights partner and NIL roster facilitator of dozens for schools, released today its annual NIL report, which includes a jarring figure: It did $300 million in athlete sponsorship NIL this past year, more than doubling last year’s total.

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Jul 28, 2026, 5:30 PMView original on 𝕏 →