NEW: Power 4 sponsorship revenue topped $1 billion for the first time in 25-26, per @SponsorUnited. Texas, OSU, LSU and Georgia each cleared $30M, rivaling mid-tier pro teams. Financial brands led all categories at $100M+, outspending auto, insurance, healthcare and alcohol.

Brandon Marcello@bmarcello

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NEW: Power 4 sponsorship revenue topped $1 billion for the first time in 25-26, per @SponsorUnited. Texas, OSU, LSU and Georgia each cleared $30M, rivaling mid-tier pro teams. Financial brands led all categories at $100M+, outspending auto, insurance, healthcare and alcohol.

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Jul 9, 2026, 1:00 PMView original on 𝕏 →