The addition of microtransactions in CFB27 has created a massive backlash, including from content creators who have partnered with EA in the past.

If I wasn’t clear enough yesterday, I will never work with @EASPORTSCollege again if they don’t reverse these decisions. EA’s playbook will be to wait out the backlash. That’s why this conversation can’t stop. And trust me… we’re not the only ones who feel this way. #CFBPlayDontPay