Brett Yormark announces that the Big 12 and Monster Energy have entered a multi-year partnership. Big 12 football will be branded the "Monster Energy Big 12 Football." Same for men's and women's basketball as well. Monster will have conference sponsorship patches on team jerseys

Ross Dellenger@RossDellenger

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Brett Yormark announces that the Big 12 and Monster Energy have entered a multi-year partnership. Big 12 football will be branded the "Monster Energy Big 12 Football." Same for men's and women's basketball as well. Monster will have conference sponsorship patches on team jerseys

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Jul 7, 2026, 3:31 PMView original on 𝕏 →