Yesterday was the 5-year anniversary of NIL being legalized. Back in the quaint 2021 days when it was just players signing tiny endorsement deals. How did we get from there to here? Free column.

Stewart Mandel@slmandel

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Yesterday was the 5-year anniversary of NIL being legalized. Back in the quaint 2021 days when it was just players signing tiny endorsement deals. How did we get from there to here? Free column.

nytimes.com

NIL turned 5 years old this week. Where on Earth do we go from here? (Gift Article)

As long as schools and fans chase wins at any cost, the money will keep finding its way to the athletes.

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Jul 2, 2026, 2:58 PMView original on 𝕏 →