Opendorse is projecting college athlete compensation - rev-share + third party pay - to exceed $4 billion this coming year, per its annual NIL Report. A Big Ten school’s annual average spend exceeds all others at $48M, followed by the SEC ($44M), ACC ($28M) and Big 12 ($24M).

Ross Dellenger@RossDellenger

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Opendorse is projecting college athlete compensation - rev-share + third party pay - to exceed $4 billion this coming year, per its annual NIL Report. A Big Ten school’s annual average spend exceeds all others at $48M, followed by the SEC ($44M), ACC ($28M) and Big 12 ($24M).

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Jun 25, 2026, 1:03 PMView original on 𝕏 →