Wren Baker on college athletics’ financial model: ‘Not a matter of if, but when’

Wren Baker on college athletics’ financial model: ‘Not a matter of if, but when’

Name, image and likeness. Revenue sharing. Transfer portal spending. Those topics have dominated the conversation around college athletics in recent years, but West Virginia athletic director Wren Baker believes the biggest issue facing schools over the next five years is something even broader. Sustainability. Asked what will matter most in college athletic